December 22, 2015

Roobrik computerThe Launch Place has invested $75,000 through its Pre-Seed Investment Fund into Roobrik, which builds online tools designed to help older adults and their families with some of the hardest decisions they will ever face: Is it Still Safe to Drive? Is it Time to Get Help?  Is this Dementia?

Roobrik’s newest tool, Is it Time to Get Help?, is designed for families who are noticing changes and trying to get a better understanding of their care needs and options.  It takes about 4 minutes and provides personalized answers to these difficult questions.

This tool was just launched in October and Roobrik is seeking additional testers to help them refine their algorithms and user experience.  If you are interested, and want to help one of The Launch Place's investment portfolio companies here’s how you can help:

1. Using your desktop if possible, visit this link:
 2. Answer one survey question, then click the link in the survey to launch the Roobrik tool.
 3. Use the Roobrik tool (it takes about 5 minutes)
 4. Return to the survey to answer 6 questions about your experiences using the tool.

 Any information you share will be kept private and will not be used for any purposes other than improving the experience for families facing these decisions.

Thank you in advance for your help!

Eva Doss and The Launch Place team
 Nate O¹Keefe and the Roobrik team

Roobrik website:

Roobrik logo